How SMS Automation Will Affect Your SMS Technique

Written by: SEO Melbourne on

Today’s business is all about connectivity, be it between friends, employees, departments, your customers or prospects. Backed by the latest technology, it’s the 24X7 business eco-system, that has increased the pressure of performance. Phone calls and emails will always be present in our day-to-day communication but SMS can be a far less intrusive way to … Continued

How To Boost Your Revenue With Public Holiday SMS Marketing

Written by: SEO Melbourne on

In this post, we’ll examine how you can boost your revenue with Public Holiday SMS Marketing. Characteristically, public holidays are responsible for decreased revenue across the majority of industries within our economy. The Australian Retail Association, for example, claims that, “the retail sector has experienced various economic difficulties from the manufacturing downturn, over regulation, an … Continued

Time is Money! Fill your Diary with Profits

Written by: Saqib Rashid on

When Time is Money, Fill your Diary with Profits If appointments are the lifeblood of your business, late cancellations or ‘no-shows’ can mean thousands of dollars in lost revenue and reduced staff productivity. This is especially true for industries that are characterised by high appointment costs such as health and finance & banking. Tight appointment … Continued

8 Golden Rules for Crafting a Winning Text Message

Written by: Saqib Rashid on

You should never underestimate the power of the humble text message for reaching your customers. It is an incredibly powerful channel – being ubiquitous, familiar, instant, personal and unobtrusive all at the same time. SMS marketing is hugely effective: studies show that over half of people have opted-in for one or more SMS campaigns from … Continued

Business SMS VS Push Notifications

Written by: Saqib Rashid on

  Business SMS and push notifications are both great methods for communicating with an engaged customer base. There’s no questioning that the mobile device is the most effective way to reach your audience in real time. Your customers are mobile and each have a different preference, it’s important for marketers to choose the right communication … Continued

7 Reasons SMS Should Be Used For Customer Engagement

Written by: Saqib Rashid on

We love our mobile phones and there’s no doubt about it. Imagine a world without your smartphone! How would you entertain yourself or go about your daily business? Chances are you more than likely check your mobile phone even when it’s not even ‘Buzzing’. We can access our e-mails, favourite applications, the internet, news article … Continued

How to Utilise SMS Marketing Effectively for Mother’s Day

Written by: Saqib Rashid on

  Mother’s Day is fast approaching! This special occasion is a way to show Mother’s how much they’re appreciated and loved. The average person will spend $126.90  every year on Mother’s Day. (1) Your Business can take advantage of this day by sending an SMS Marketing Campaign out to all of your customers and offer a Mother’s … Continued

7 Invaluable Tips that will Increase your SMS marketing effectiveness

Written by: Mairead Walsh on

Author: Mairead Walsh, Account Manager -Channel Partners at MessageMedia Congratulations, your customers have trusted you with the key to their most personal place – their phone, I have no doubt it has taken a lot of hard work to earn their trust. Because of the intimacy of this channel, SMS marketing can drive great results, … Continued

3 Habits of Successful SMS Users

Written by: Saqib Rashid on

Author: David McCoy, Account Manager at MessageMedia On the 3rd December in 1992 the first SMS was sent, it was wonderful and the world turned its head. (1) By 2010 it became the most widely used data application. Then, came the rise of a dreaded supervillain, the smartphone. What on earth did we do without … Continued

Contact Centre Week: The Omni of Things to Come

Written by: Dimitri Tsitsikas on

Author: Dimitri Tsitsikas, Director, Strategic Relationships at MessageMedia Listening to a guest speaker in year 8 I remember vividly being told to seal my lips (it was more like shut them) to remain silent and possibly just possibly may hear something that will inspire. Listening (with lips sealed) to some of the speakers at Contact Centre … Continued