The Text Generation

Written by: Rey Yesilnacar on

Information for the Text Generation

Leading business SMS provider, MessageMedia, today announced it was providing the technology to support the recently launched Australian Drug Foundation’s drug SMS information service!

Melbourne, AUST, 29th Nov 2012. Leading business SMS provider, MessageMedia, today announced it was providing the technology to support the recently launched Australian Drug Foundation’s drug SMS information service, Get the effects by txt!

Get the effects by txt! is an addition to the ADF’s DrugInfo phone line and provides credible drug information directly to mobile phones, 24/7.

MessageMedia CEO, Grant Rule said they were delighted to be a part of this very important initiative. “Our keylink product is a bespoke offering that has been built from the ground up to meet the unique needs of this service. It’s the kind of product development we thrive on and it’s great to see it being used for a community service application.”

Keylink is tailored specifically to meet customer requirements and works by automating a pre-set response to whatever word it receives that matches a word contained in its database. John Rogerson, CEO of the Australian Drug Foundation, said the ADF team had developed the comprehensive database, which includes more than 1200 variations of drug names to ensure misspellings, common terms and slang names are also picked up.

People can text any drug name to 0439 TELL ME (0439 835 563)[1] and receive an instant health and safety message in return. The message lists a number of the drug’s effects and provides links for further information on the Australian Drug Foundation’s DrugInfo website as well as the phone number of a 24/7 free and confidential counselling service.

The service utilises the MessageMedia gateway to ensure all the messages will get through in real time, a critical success factor. Rule said, “SMS by its very nature is inherently personal and immediate, which together with enabling a real time response, is critical for the success of this type of service.”

“If you consider around 90 per cent of the Australian population over 14 years of age has a mobile phone, it made sense to introduce an SMS service that provides instant and credible drug information around the clock,” Rogerson said.

“This confidential service will enable young people to look out for their mates, and will make it easy for parents to be informed. The Australian Drug Foundation firmly believes that better knowledge and understanding about drugs is a key way Australia can reduce risks to individuals and the community,” he concluded.

Get the effects by txt! was launched by the ADF on 21 November 2012.

[1] Standard text message rates apply, contact your mobile provider for further information.