AT A GLANCE

CUSTOMER

JobReady

INDUSTRY

Cloud-based Software for Education & Training

BACKGROUND
  • Web-based solutions delivers operational efficiencies through streamlining and automating operations and business processes
  • All JobReady products offer integrated SMS functionality that send messages automatically
CHALLENGES
  • Taking a whole of business approach to SMS implementation
  • Thinking of SMS like a commodity
  • Need to commit time, energy and resources
  • Automate SMS implementation
THE SOLUTION

Using either emailtoSMS or an API with scope to extend the API across the other products in the range, providing more flexibility and immediacy.

THE OUTCOME

Positive experience with excellent reponse times and communication as a preferred partner.

BACKGROUND

From customer to partner - how changing perspective unearthed opportunities for JobReady

JobReady is a technology provider that develops cloud-based platforms. Its range of web-based, fully managed and hosted solutions delivers operational efficiencies for customers through streamlining and automating operations and business processes. All JobReady products offer SMS functionality as a standard feature integrating SMS functionality so that message sending is automated based on system triggers.

JobReady started working with MessageMedia in 2012 when it initially signed up as a corporate account. "We needed a cheap, reliable SMS service for a customer who had requested it," said James Hourn, Commercial Manager, JobReady.

THE JOURNEY

JobReady Elevates Their Partnership with MessageMedia

At the time, JobReady was not aware how many of their customers were using SMS or with which product. “We didn’t know which provider our customers were using, or how much SMS they sent,” said James. “We also didn’t see the many and varied applications of SMS across the whole business, and had limited understanding of what was possible. We were neither levering our customer base, nor offering the support we could have.”
In early 2015, following an internal customer review, MessageMedia identified a
number of customers who were using SMS with JobReady. The partner team
approached JobReady with the view to extend the relationship and take it to a more
strategic level.
James said, “We had a conversation about what was working, and what wasn’t. They determined our appetite to invest in the relationship and assigned a partner account manager to work with us. This allowed us to elevate the relationship and identify opportunities and new SMS applications. The introduction of the partner marketing team has added yet another layer of expertise and allowed us to take a more strategic view.”
"Our relationship with MessageMedia is blossoming. I like the way they go about the preferred partner model - the follow up, response time and communication is always adding value"
James Hourn

Commercial Manager, JobReady

THE SOLUTION

The JobReady product range uses either emailtoSMS or an API. There is scope to extend the API across the other products in the range, which will provide more flexibility and immediacy to the workflow process for customers.

James said, “SMS is an important service because of the industry we are in. It’s an industry characterised by passive or one direction communication such as compliance. Education providers and employment consultants need to communicate with job seekers and prove that communication is getting through. SMS is the best way to do this and the MessageMedia API means you can get the system to do your work for you by automating the dissemination of this information via a channel we know the audience uses.”

“Our customer’s customers are always looking at their phones; these days people seem to prefer receiving text to a call, particularly if its just to get a piece of information that they don’t need to do anything else with,” said James.

SMS is a particularly effective communication channel for students as 95% of 18-29 year olds say they use the text messaging feature on their phones.

“The key benefits are the simplicity of being able to send the communication out in bulk and not having to think about executing the same task over and again, said James. “100% of our customers use SMS to communicate with their customers at some point in the relationship.”

THE OUTCOME

A Positive Experience with Great Communication

James is positive about his experience to date with the MessageMedia partner team. “The relationship is blossoming and I really like the way they go about the preferred partner model, the follow up and response time and comms that come out are always adding value.”

He said they never have to chase the team and whenever they do reach out, they get a quick response that leads to a resolution. “If there is a hiccup, as it’s inevitable there will be a challenge, the response times are good and that’s where you see good relationships go to great relationships.”

JobReady is currently working on improving its SMS documentation to better manage customer expectations about the service through more effective communication. This is just a few months away from being fully automated and implemented. “I think we both understand that we need to commit time, energy and resource to this so we can all get the best possible results out of the relationship.,” concluded James.

About MessageMedia