As Christmas rolls around again, it’s time for retailers to pull out all the stops to make sure their businesses stand out at the noisiest time of the year.
For many businesses, the silly season generates the bulk of revenue so it’s important to stay one step ahead. However, healthy Christmas sales require more than an emotional TV commercial or an ad in a newspaper, and business messaging can play an integral role in generating this engagement.
Business messaging is a tried and tested marketing tool that can be executed in seconds, is cost-effective, and delivers real, tangible results. With an SMS message you can speak directly to your target market. And what better way to do so than on the device in your customers’ pockets and always within arm’s reach – the mobile phone?
So, if you haven’t considered it already, take your marketing up a notch and try these five creative concepts that will have you thinking Christmas has come early.
‘Tis the season to be giving
With only a few weeks left until Christmas, you have limited time to get people into your store. Why not send out a bulk SMS to all your customers promoting a giveaway to the first 1,000 people in store this weekend? That should get some feet moving.
Run a Christmas competition
What better time of year to run a competition than Christmas? Simply purchase a dedicated number and ask people to ‘text in’ to enter. This motivates individuals to sign up and drives brand awareness at the same time. Don’t forget to also text the winner to let them know the good news!
End-of-year loyalty schemes
Reward your loyal customers with a Christmas gift code unique to them. That way they’re thrilled with the discount and you can see exactly who, when and what they purchased as they simply show the message in-store to claim their discount.
Still sending a direct mailer at Christmas? What about a text message with a link to a mobile version of the catalogue? It’s better for the planet and your customers will thank you when they have it on hand next time they’re in your store.
Get it before Christmas
There are a lot of last-minute shoppers out there! Sometimes all they need is a gentle reminder of shipping deadlines to prompt them to get their Christmas shopping done in time.
Bonus tip – Christmas open hours! Remind people you’re there with an overview of your Christmas trading hours. And who knows – next time they’re in the area they may just pop in because of your reminder.
Did you know that people are more likely to engage with content that contains pictures? Stay tuned for our overview of MMS (multimedia messaging service): coming soon!