How SMS Can Boost Your Bottom Line

Posted by: MessageMedia

Running a business is never an easy task, with multiple demands placed upon the modern business owner in our increasingly competitive world; from the proliferation of online competitors who are open 24/7, to a complex tax and regulatory environment, to ever increasing ways to communicate with customers and beyond. Thankfully, our MessageMedia SMS Gateway offers Australian business owners, large and small, a suite of sophisticated solutions to help them communicate immediately with their customers and employees, saving time and money compared to traditional communication and marketing channels, which boosts their bottom line in the process. From SMS Marketing, Payment Reminder SMS to Appointment Reminder SMS and beyond, MessageMedia have the technology to take your business to the next level.


SMS Marketing: Reach More Potential Customers for Less

Marketing is an integral ingredient of a successful business and also one of the more expensive and difficult aspects to get right. Marketing budgets can often be big, yet the results yielded are sometimes less than impressive. Therein lies the beauty of our MessageMedia SMS Marketing offering, an integral element of our SMS API which allows you to create mailing lists of customers and employees, before sending out customised bulk sms messages to those individuals in a matter of seconds. Automated delivery reports ensure you’re immediately aware of any issues which can then be rectified. The main benefit of SMS Marketing compared to more traditional channels is its ability to cut-through the clutter of today’s consumer environment, with 97% of all SMS messages opened, 83% within one hour of being received. Due to the simple nature of this medium and its purely text-based nature, SMS is far superior on a cost basis too, potentially saving the business owner thousands of dollars on traditional marketing campaigns.


Payment Reminder SMS: Improve Your Cashflow, Protect Your Business

The say in business “cashflow is king” and as any business owner will tell you, a lack of cashflow even for a short period of time can prove fatal to even the most robust business models. That’s where our MessageMedia Payment Reminder SMS solution enters the picture, offering a simple tool for reminding customers ahead of their bill due dates or sending an automated follow-up reminder if they’re overdue on a bill by a certain number of days. Once again the benefit of SMS in this situation is its immediate nature and ability to “cut through” the noise in the recipient’s busy day, with studies showing that SMS reminders increase the likelihood of on-time payments by 7-9%. Not to mention SMS is also unobtrusive and a much lower cost option for chasing up unpaid bills compared to hiring an expensive debt collector!


Appointment Reminder SMS: Cut Costs by Cutting No-Shows

No-shows are one of the most frustrating situations a business owner must deal with, as every missed appointment must then be re-scheduled, often at a not insignificant cost in terms of both forgone time and revenue. Our MessageMedia Appointment Reminder SMS effectively addresses this issue by sending automated SMS reminder text messages ahead of a client/patient’s scheduled appointment, ensuring they are aware of their scheduled appointment and therefore ready to attend on the day. It also allows your clients/patients the opportunity to inform you if for whatever reason they are unable to attend, meaning you can serve more people in the one day. With over 90% of text messages read within 30 seconds of being received according to one study, our Appointment Reminder SMS solution is a simple and low-cost tool for saving your business time and money by cutting those annoying no-shows.


Whatever the scale and scope of your business or organisation, call MessageMedia today on 1800 009 767 or visit us at to learn how our SMS solutions can improve your cashflow and boost your bottom line with minimal fuss.