Today’s business is all about connectivity, be it between friends, employees, departments, your customers or prospects.
Backed by the latest technology, it’s the 24X7 business eco-system, that has increased the pressure of performance. Phone calls and emails will always be present in our day-to-day communication but SMS can be a far less intrusive way to communicate with people.
“Traditional communication remains strong but the uptake of social messaging continues. Communicating through ‘traditional’ means is still the most represented function of the mobile world; SMS (90%) and standard voice (79%) are the predominant services used to communicate with others. The Australian mobile consumer is more active than last year on ‘non-traditional’ communication channels. Smartphone users across all age groups are more actively using social networks (52% versus 44% in 2014), instant messaging (IM) (42% versus 25% in 2014) and multimedia messaging service (MMS) (33% versus 25% in 2014). Consumers are also experiencing a convergence of services, with social media platforms now offerings IM, news articles and short videos directly into personal feeds, and so adding to the increasing consumption of data and our need for speed. The only way to engage with consumers 24×7 is through automation,” [Deloitte Mobile Customer Survey 2015]
The Advantages of SMS Automation
It’s the Mobility Era!
In Google’s own words it’s the year of mobile, we live busier lives now and are constantly on our phones. Mobile usage has increased year on year and that trend continues to go up. A recent study by Deloitte found the as a nation we glance at our phones 440 million times a day.
That’s where SMS automation comes in. You can record, analyse and respond to your customers’ query when they need the answer. With Automation, you can set up reminders on specific workflows that will help you to connect with your customers even on a personal level, for e.g. wishing Birthday and extending a special offer as a gift.
The best part of automation is that it can reduce the time and resource load on your organisation. Automation allows your staff to better spend their time on more productive tasks that would gain a higher ROI on your business rather than on time-consuming tasks, like manually sending multiple text messages to several different clients. For example, a business can automate appointment/booking confirmations with clients via SMS.
Devising An SMS Message
When it comes to devising an SMS message for SMS Automation, a good rule of thumb is to ensure the following:
- The SMS message is clear and easy to follow.
- The message containts a clear Call To Action.
- The message contains an option for the receiver (consumer/client) to unsubscribe from receiving the SMS Message.
These are just some basic points to remember when crafting an SMS Message. See our previous post here on 8 Golden Rules For Crafting A Winning Text Message.
Overcoming the limitations of SMS Messaging
Limited Space Availability
There is no doubt about it SMS is a short form tool, which gives user limited space for instruction and engagement with the message. This means that your message needs to be on point if you want someone to take an action of the SMS.
Difficulty in Engagement
It can be difficult to get consumers to engage with your content, You can’t guarantee that someone will open and read the message. However, this can easily be overcome if you add value to the message.
With its 98% open rate, SMS messages have been an effective channel for business to get messages across to both employees and clients. Automating SMS messages to staff and clients can further boost productivity within your business as time and resources can be better spent elsewhere. Message Media has the tools and solutions to help your business integrate Automatic SMS Messaging into your business. Contact Message Media today to see how we can help you improve your business communications through SMS Automation.