Christmas seems like it was just yesterday, but there’s another high-sales date coming. It’s time to prepare for your big Valentine’s Day sales events, and get those lovebirds into a long-term relationship with your business with savvy e-commerce strategies.
A recent UK survey has shown that sales on mobile devices already account for 25% of Valentine’s Day purchases, and are increasing 91% year on year. As more and more people enjoy the convenience of mobile online shopping, every big spending occasion is another opportunity to snare sales and keep customers.
Marry your channels
To ensure that the path of love is smooth, now is the time to make your marketing and communication channels work together. Your website should be mobile-ready, email campaigns planned out for the weeks leading up to the big day, and SMS messages should be timed perfectly to target the forgetful types.
Engage your customers with:
- Themed splash pages on your mobile site
- Email campaigns
- SMS reminders
Another weapon in your arsenal can include the option for the lovestruck to forward product links to their paramours via emails and SMS, as a nice little ‘hint’ about what they might like to receive on the big day.
Offer the full package
Last minute purchases are all-too-common at Valentine’s Day, so clever businesses should jump in early with easy packages and offers. This will help relieve the stress on your customers and let you nab those dollars.
Plan out your campaign timeline up to February 14, and overcome customer commitment issues by delivering online offers like:
- Gift packages at varying price points
- Themed vouchers
- Specials on romantic products
- Free gift-wrapping
- Guaranteed delivery
Be a good communicator
Getting nothing on Valentine’s Day can be heartbreaking, so make sure your customers know exactly when their presents are on the way. Email and SMS package tracking is ideal to ease those nerves and instil the kind of consumer confidence that can nab customers for life.
Keep them forever
Communication is a two-way street. A sales event like Valentine’s Day provides a great opportunity to show new customers how fuss-free your online shopping experience can be. It can also be the ideal time to engage.
To keep the magic alive, it’s worthwhile to ask about your customer’s feelings through:
- Online feedback forms
- Quick SMS surveys
- Review and rating systems
Love your customers and they’ll love you back. Get in touch with MessageMedia for ecommerce solutions that will make you the kind of caring, attentive and generous business that anyone can fall for.