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Youth Opportunities

At a Glance

Youth Opportunities Association (SA) Inc
Act Today
Youth Opportunities Association (Y.O.A.) needed to provide a more efficient and effective way for trainers to communicate with students.
The Challenge
Y.O.A. trainers were using personal mobile phones to send text messages regarding program logistics to students.
The Solution
MessageMedia supports SMS4Act!, the text message solution integrated into Act! software. This allows Y.O.A. trainers to send messages to individuals or groups of students during the program, as a follow up tool, and to motivate and inspire students after the program.
The Outcome
Students like to communicate via text message and SMS4Act! allows trainers to utilise this. Trainers can send any length of message to an individual or an entire group – and to multiple programs, quickly and easily, which has led to time savings of hundreds of hours.


Youth Opportunities students get the message with SMS4Act!

Youth Opportunities Association (SA) Inc is a South Australian not for profit organisation that facilitates Personal Leadership Programs with young people, providing participants with the skills and attitudes they need to become confident, motivated and successful individuals. To date, over 10,000 young people have benefited from Personal Leadership Training. Youth Opportunities is an Act Today customer and has been using SMS4Act! since December 2015.

Act! is a customer relationship management (CRM) software application which is used to keep track of client and prospect details in a single database that can be shared by multiple users. SMS4Act! is an integrated text message solution that allows users to quickly and easily send text messages to one or more contacts from Act!. The message is recorded against the contact’s record along with any replies.

The Challenge

MessageMedia Helps Trainers Communicate more efficiently

Youth Opportunities trainers were individually calling or texting students for any number of reasons. Phone calls take time, and are less likely to be answered, resulting in the need to make more calls, and trainers were using personal mobile phones to send text messages to students regarding program logistics.

Nina Pullen, Youth Opportunities (SA) Training and Program Administrator said that the main issues regarding this practice were in relation to communication effectiveness and efficiency.

“Most trainers have a workload of about three programs – with each program containing about 18 students. The process of sending an individual SMS from a personal phone was very time consuming, and therefore trainers would only send the most important information to a student.”

THE Journey

In 2006, Act! integrated text messaging functionality into its software application, allowing users to quickly and easily send texts to one or more contacts directly from within the application. The message is saved against a contact record along with any replies.

Nina said, “When we first heard of SMS4Act! from our Act Today account manager, we were immediately interested. SMS4Act! allows us to contact as many students as we need to without messaging costs or time being an obstacle.”

Youth Opportunities use SMS because they know that it is the most effective way to contact students. “We work with Year 10 students and this means that text messaging is the number one preferred communication method!” said Nina.

“The addition of SMS4Act! has led to time savings of hundreds of hours. Our trainers are able to send any length of message to an individual or an entire group of students – and to multiple programs, quickly and easily with SMS4Act!“

Nina Pullen
Training and Program Administrator, Youth Opportunities (SA)


Youth Opportunities now use SMS for a wide range of messaging to students. “The number one use of SMS for our organisation is for any logistics regarding the delivery of the Personal Leadership Program. This includes reminders to students to bring required forms, or to inform students of a change to the time, day or venue of a session,” said Nina.

SMS is also used as a follow up if a student has missed a session or needs extra guidance. When students miss any content, or need help understanding a concept, they have the ability to complete extra bookwork. “SMS is very effective in outlining which exercises a student can complete in their workbook. Because the student has the information recorded on their mobile, they can access it often and refer back to it whenever they need to,” said Nina.

Students are set weekly challenges to practice what they have learned each week in the training room. Trainers then send an SMS with an encouraging message to the students reminding them to step out of their comfort zone by completing these challenges.

After completing the Personal Leadership Program, students are contacted regularly by the trainers to follow up on program concepts and deliver affirmations of future success. Nina said, “With SMS4Act!, it’s easy to send an SMS to entire cohorts of students who have completed the program to continue positive change.”

Youth Opportunities has partnered with community members and is able to utilise these connections to host events such as Army Day, Career Expos, and recruitment opportunities that allow hundreds of past graduates to further their career development. “SMS4Act! allows our organisation to keep past graduates up to date with these exciting events,” said Nina.


SMS4Act meets the communication needs of students and makes the process easy

Generation Z use text messaging as a primary method of communicating and tend to respond better and faster to a text message than any other form of communication.

“As trainers of a student focused program, it is important to achieve goal congruence with our students in order for them to succeed,” said Nina. This is also true for our communication methods – students like to communicate via text message so we need to do everything possible to meet that preference. SMS4Act! allows trainers to meet the communication needs of our students and it makes the process easy and cost-effective.

The addition of SMS4Act! has led to time savings of hundreds of hours. Our trainers are now able to send any length of message to an individual or an entire group of students – and to multiple programs, quickly and easily with SMS4Act!,” said Nina.

About MessageMedia

MessageMedia is Australia's largest business mobile messaging service provider, and a leading player globally with significant market share in the U.S., U.K. and New Zealand. Through its reliable and innovative IT solutions and award-winning customer service, MessageMedia helps businesses of all sizes deliver business efficiencies, improve customer engagement and increase revenue via the power of mobile messaging. MessageMedia provides a comprehensive range of mobile messaging solutions and consulting for businesses across almost every industry, including: alerts and notifications; appointment reminders; billing and payments; marketing; staff and rostering.

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