SMS Reporting and Analytics for Business
My MessageMedia is our easy-to-use web based management interface that allows you to utilise all the features of the MessageMedia system via a web browser. Not only are you able to control all of your SMS messaging through the interface, My MessageMedia also provides delivery and account tracking, as well as responsive, easy to use reporting.
Robust reporting for web SMS
My MessageMedia includes a powerful, ready-to-use suite of reporting tools that’s extremely useful for customers who are managing all their SMS messaging through the web interface.
If you’re controlling MessageMedia through our SMS API, you also have the option of running your own analytics systems.
My MessageMedia’s reporting tools include the ability to run reports on SMS transmission and delivery, opt-outs and usage reports.
Let’s have a look at some of these features.
The mailbox feature allows you to see all incoming messages; i.e., all the responses to your SMS broadcasts. It includes a conversation view that presents a full history of correspondence related to the contact and message trail.
There are various kinds of reports you can generate through the interface.
For example, you can generate reports for:
- Messages sent
- Messages received
- Messages sent or received within a certain date range
- Broadcast messages
Producing admin reports
Admin reports allow the administrator to generate reports about other users of the system. You’re able to filter the report by message type, date, and of course the user in question.
This allows the primary administrator to keep track of what all other users are doing on the system.
My MessageMedia’s SMS Broadcaster functionality allows you to manage opt-outs.
For example, you can:
- Specify a URL to send auto opt-out requests to (this will automatically email a notification to the user)
- Enable automatic opt-out, which allows users to opt out by sending a command such as ‘stop’ or ‘opt out’
- Manual opt out, which allows you to manually opt out a specific user
When sending broadcast messages, My MessageMedia allows delivery tracking. This function shows when the message was received on the recipient’s handset.
Usage reports can be generated through the ‘Our Usage’ section of My MessageMedia.
Using this functionality, you are able to display the activity volume across all users or for a particular user.
The results can be presented in line, bar or pie charts for the given filter.
If you wish to run analytics using your own third-party software, you can use My MessageMedia to forward all replies to a URL of your choosing. This will enable you to use your analytics software to analyse replies and opt-outs.
Get results with MessageMedia’s reporting tools
With delivery receipts, you’ll know when your messages arrive. Then, with My MessageMedia’s detailed reporting tools, you can track, trace and thread all your messages and replies for easy viewing.
You’ll know who is responding and when they respond. Along with analytics, you can use this information to customise your approach to alter behaviour and drive productivity.
For more information about our services and how our web UI management software makes SMS marketing a breeze, contact MessageMedia today.