Case Studies in eCommerce Solutions

SMS solutions for ecommerce

SMS solutions for ecommerce are relatively unproven, but the potential opportunity and audience size is considerable. The ease of clicking on a link in a text message, or the myriad other ways that shoppers can be engaged via SMS makes it a channel worth exploring.

The growth in smart phone adoption and the relationship between SMS and Internet capabilities on these devices creates an opportunity for ecommerce merchants who can send SMS messages to interested consumers with a link that those consumers may act on.

An article on the iMobile Marketing Direct blog said that “over the past two years, Sears and eBay have adopted SMS text messages to promote their sites via the URL embedded within text messages, thus driving customers back to abandoned mobile shopping carts.”

Separately, a published report said that 34 percent of consumers who have opted to receive SMS marketing would, in fact, respond.

Our customers have added functionality and performance to cloud-based CRM, ERP and ecommerce systems. They have integrated SMS solutions for ecommerce directly into their websites, Intranets and Extranets.

Using SMS messaging, retailers and online merchants are also mixing Internet and in-store experiences. For example:

  • Shop online, and get an SMS notification and pick up your items in store.
  • Send SMS notifications to ensure service personnel are sent to the right job at the right time – and the customer knows when to expect them.
  • Identify appropriate SMS contact trigger points in your sales process and leverage CRM systems to maximise customer interactions.
  • Maximise the effectiveness of mobile payment solutions with keywords and one-time passwords.

According to Australian market intelligence organisation, Telsyte, the ability to integrate mobile social networking with deals, offer location-based deals, and allow merchants to push deals immediately to customers within their vicinity will be pillars of growth.

A 2011 report by market research company, Galaxy Research, suggested that two thirds of Australian consumers would like to receive location-based offers when shopping, with restaurants, fast food, petrol and groceries the most popular items for the location-aware advertisements.

Talk to us today about integrating SMS into your business systems to optimise your online sales and marketing efforts.